Marketing Mix - The Four Ps Software
(Strategic Analysis, Management)


Download Software

Installation issues
Sometimes during installation, the destination file may be in use. Simply click the ignore button and continue.

Contact
kal AT clickok.co.uk

How to Use

The major marketing management decisions can be classified in one of the following four categories:

Product
Price
Place (distribution)
Promotion

These variables are known as the marketing mix or the 4 P's of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market.

The firm attempts to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner.

Simply go through each element and ensure that sufficient attention has been devoted to each. Do this regularly. Keep a record to monitor your evolution. Take special note to extrapolate the items in Model B.

 

Click the button below to pay in US dollars (one license per computer).

Following purchase, the license key will automatically appear on your screen (you may have to simply click on the paypal generated link that says "return to buyer's website"):